Joy Ride

Kentucky's Bluegrass Region features the most beautiful scenic byways in America. Two-lane backroads connecting historic downtowns full of wonder, with countless sites and unforgettable experiences in between. Your journey begins here.

Plan Your Trip

Explore The Bluegrass

Visit the towns

Rolling Hills,
Horse Farms & Bourbon Distilleries

That's what we're known for, but it's the in-betweens that will have you falling in love with Kentucky this fall.

Memories are made on the backroads

Rand McNally would be proud. The tourism offices of Kentucky's Bluegrass Region are glad to send you a map and travel itinerary to help plan your road trip.

Profile of racehorse American Pharoah
Someone cutting into Kentucky hot brown
Inside kitchen at restaurant Solidago
Group of people clinking drinks

What makes us different?

Adventure happens on the open road. And there’s no better place to find it than on the backroads of Kentucky’s Bluegrass Region.

Central Kentucky is a place unlike any other, full of friendly people and small-town charm. Amazing food and sites around every corner. New discoveries waiting at each destination. Breathtaking beauty and winding roads on the journey in-between. Where you’re free to go at your own pace, and there’s always something new to explore. So buckle up, fill up the tank and take a drive to the heart of the Bluegrass. We’re ready when you are.

About Us

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